DiFin

Overview


Difin is an inventive social finance company, founded to make education loan simpler with the help of technology. They offer loans to professionals, parents and refinance the existing student/education loans. Difin offers foreign education loan. Difin is also providing placement assistance.
DiFin is a technology enabled modern finance company that uses data science, Machine Learning and software process automations to build fresh financial Solutions.

Challenges


Being a startup, DiFin had need of brand positioning, creating awareness and generating web traffic. Next thing was to implement a Digital Strategy which can help in Google top 10 rankings, improving traffic and generating B2C online leads.

Solutions


For DiFin, we executed SEO, Social Media Marketing & Content Marketing. Our Digital strategy has helped brand in positioning, generating significant traffic and inquiries. Now more than 50% Target keywords are ranking on Google 1st page and that has helped DiFIn in generating good organic traffic. For lead generation, we also have run successful campaigns on Facebook.

Scoreboard

  • +15.74% sessions
  • +10.35% average session duration
  • +25.47% pageviews
  • -5.21% bounce rate
  • +22.59% pages per session
  • +900% growth in leads

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