The BERT update is an advanced algorithmic update that helps Google understand natural language in a more in-depth manner, especially in conversational searches and complicated search queries that depend on the context of results. It is said that the BERT update can impact over 10% of search queries. In this article, we have discussed all
In the last few years, technology has become evolved and developed massively, and it’s not surprising that we have now started to depend on technology. But after this pandemic, the usage of technology has grown to that extent like it was never. From our daily life needs to everything else, we now depend on technology
Google has announced its latest UX ranking factor that is set to be fully rolled out in 2021. This new update has the potential to change the face of SEO and how webpages will be ranked henceforth. The latest algorithm will add more metrics to its existing parameters. User experience will be a deciding factor
SEO and lead generation are closely related as the former provides a steady stream of potential clients to the business. SEO offers 20x more website traffic than any other forms of digital marketing strategies. What is Search Engine Optimization (SEO)? Search engine optimisation or SEO is the process of optimizing your website content, code and
In this digital era, a strong online presence is vital for the growth of any business. While most companies have a website, a B2B or Business-to-Business website is one which sells products and services to other companies online. Digital content has largely blurred the divisions between B2B and B2C marketing in the recent world. Studies
Research says that current artificial intelligence technology can boost productivity by up to 40% by industry standards. Artificial intelligence and machine learning are tools of the modern, futuristic world. However, the future is already here. The digital marketing industry is facing significant changes due to the revolution that AI and machine learning have brought. The
It doesn’t leave much to say that the ongoing COVID-19 pandemic has upended our lives in more ways than we can keep a track of. At the time of writing this blog, the world has 2,210,668 active coronavirus cases with a death toll that has surpassed 258,026 (Source). As a result of the contagion, the social distancing
Having a successful interior design business is one thing, and staying ahead of the competition is another. Today, marketing is not just restricting to conventional marketing channels but leveraging digital platforms using social media & content strategy. We have witnessed the struggle of interior designers when it comes to prepping-up for digital marketing strategy. Following
There is always room for growth regardless you have an established interior design business or just started your firm. The million-dollar question is, what is next? Taking more projects is a constant business activity, and in doing so, you either hire more staff or maybe diversify your project scope. Nevertheless, it is all about developing
We all are aware of the importance of a responsive or a mobile friendly website. But while designing a responsive website the designer has to understand that it is not about just dumping the desktop website on the mobile but actually creating a website for the mobile. Here are some Do’s and Don’ts for responsive
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