Top Marketing Ideas to take your Interior Design business to the next level
There is always room for growth regardless you have an established interior design business or just started your firm.
The million-dollar question is, what is next?
Taking more projects is a constant business activity, and in doing so, you either hire more staff or maybe diversify your project scope. Nevertheless, it is all about developing a more focused interior design brand.
In today’s digital era giving your business, a virtual identity is imperative. Once you have it in place, there are millions of ways to nurture your brand & expand your reach with a robust digital portfolio.
1. About time to re-condition your website
Technology is continuously evolving, and so digital marketing. If your website is years old and has not been updated since then – you are already at a loss.
If your web page loading time is NOT under 3-SECONDS and it does not work on mobile. Redo it!
Is your website search-engine-friendly as it should be? Team up with proficient website developers to make necessary upgrades.
Using these simple face-lifts on your website will help you to gain all leads that have been bouncing away because of poor website design & optimization.
2. Let your brand live on social media
Simply creating social media channels and publishing one update in a day or two is like a slow death for your social media efforts.
“Don’t do social media just for the sake of doing it.”
Here are some of the best social media channels for interior design marketing:
- Twitter (optional)
The first three are perfect to showcase your designs & services.
Start by optimizing your business page on these social media channels. If you do not have the page yet, then start by creating one.
Below are the most crucial elements of your page that cannot be done wrong or left incomplete.
- Profile picture
- Cover photo
- Business information
- Contact details
Instagram is a popular browsing platform. Consider it as an online magazine for people where they sort the content based on their interest. Moreover, channel empowers them to make business inquiries or shop.
On the other hand, Pinterest serves the purpose of delivering design inspirations to its users. It is an excellent channel to share your designs and pictures.
3. Speak your mind & reach a wider audience
Volunteer for Interior design events, participate in online niche communities, and AMA (Ask Me Anything) channels and more.
It is an exciting way to build your authority as a subject-matter specialist and empower your brand presence.
4. Hold hands with Creative Strategy
Surviving and thriving in the digital space above your competition always demands creative content production. Keep generating excellent content for your prospective clients — for instance, live videos, GIFs, videos on the client’s works, organization’s work culture. However, in doing so, do not overlook Google search that works on important keyword optimization in the website content.
If you need help in generating a sound strategy for your interior design brand, please get in touch. Our team of professionals will help you at every step of the way, starting with a free consultation.