• SEO

    7 Important Tips for Better Website Ranking

    To maintain the top website ranking for a longer duration is never an easy task, but it is not an impossible one too. SEO has been never a rocket science, but few hacks while making content and tags can make this task easier. Following some important tips mentioned below can help your website ranking to remain protected from Google algorithm changes which happens time to time. Try out these tips to retain a good website ranking position for a longer period.

     

    An info-graphic by AdHut Media - one of the leading digital marketing agency in India to illustrate some important tips which will help a website to retain a good search ranking position in Search Engine Result Pages

  • Facebook Marketing

    Facebook Insights vs Google Analytics – Which is better to follow?

    An image to illustrate the comparison between Facebook Insights vs Google Analytics

    To track the conversion results of an ad campaign, there are two ways that marketers/entrepreneurs/businessmen follow – Google Analytics or Facebook (FB) Insights. Sometimes a combination of these two techniques is also used which leads to discrepancy between the reports generated. Now it doesn’t imply that there is a loophole in either of the techniques but it shows that their way of measuring conversions are different. This blog explains the said difference and helps you have better understanding about the techniques.

    Who’s using what?

    50% (50 Million) of sites (smaller ones) currently live on the web make use of Google Analytics while 26%(9 Million) (bigger ones)prefer FB Insights. (Source: SimilarTech)

    Firstly, let us understand what conversion tracking is all about

    Conversion tracking is a process of measuring the effectiveness of multiple sources that drives traffic to your website. Conversion refers to an action or an event on your website which you wished for through an activity like campaign or promotion. The activity can be as basic as submission of a form and as major as a purchase. Online stores usually consider sales as conversion as it is their main goal.

    The Workings Difference between Facebook Insights and Google Analytics

    To track the performance of an ad campaign run on Facebook, you have Facebook Insights. Still, people use Google Analytics as it is a one-stop shop for everything. It makes it easy to track and evaluate all events, sources of traffic and obviously conversion.

    • Google Analytics

    With the goal of tracking a user’s journey, Google Analytics comes integrated with ‘cookie tracking’. Cookie means the piece of information stored on the said user’s browser which can be easily accessed by the server for identification and tracking of the user’s actions.

    • Facebook Insights

    Facebook Insights, on the other hand, features ‘user tracking’ which identifies a user by their profile. This gives it an upper hand over Google Analytics because:

    1. It enables Facebook to count cross-device conversions (clicking an ad on device and completing the process on laptop).
    2. Facebook can track a purchase made after 24 hours after noticing the ad.

    Furthermore, the attribution model of both Google Analytics and Facebook Insights is also different. Attribution is defined as the process of identification of the type of ads, searches and referrals and other mediums which lead to conversion. While FB counts a single conversion after a period of 28 days since the ad has been clicked or 24 hours after it is viewed, regardless whether it is direct or not, Google counts an FB ad conversion only on the basis of clicks and provided the journey is direct from click to purchase.

    Let us take a simple example in which:

    A user clicks an FB ad, reaches the site and leaves it without browsing and comes back after searching the product on Google. He/she then clicks on one of the links presented in the search and then buys the product. While Facebook will count it as conversion via FB, Google will consider it as direct traffic.

    So there you have it, the mystery resolved. The primary reasons behind the disparity in numbers presented by Google Analytics and Facebook Insights is because Google:

    • Gives total credit to last paid click without concerning the channel
    • Does not track cross-device and FB’s view-through conversions

    To have the most accurate figure, you will have to resort to seeing only the post-click conversions in FB insights. Many advertisers prefer using robust tracking tools such as DoubleClick, Adform or Atlas. Choice is yours. You can either do it yourself or hand over the time-consuming task of running and reporting about the campaign to a ROI based renowned social media marketing agency.

  • Local Search Marketing

    Important Tips for Local SEO in 2017

    Local SEO Tips in 2017 by AdHut Media - a leading search marketing company in India

    The upsurge in hyper-local searches is the result of the rise in mobile searches and browsing which left behind desktop searching in the year 2015. Since then on, it has only continued to grow. Furthermore, between the years 2014 – 2015, the number of “near me” and “nearby” queries doubled as reported by Google Trends with 80% of them being searched on mobile. To leverage this hot trend, businesses need to improve the way they conduct their local SEO processes and integrate location-based targeting of consumers in their marketing plan.

    How are Google results showing up?

    Even Google is refining the way it shows results in sync with the trend of hyper-local searching. It is reducing the number of pages shown as Google Maps search results and narrowing them down to smaller geographical areas. Hence, the time of using keyword just related to a particular domain is long gone. Now it is the era of specifying the city, region and even the neighbourhood along with the keywords to become more prominent in front of the target audience.

    Here are a few important tips for you to stay ahead of your competitors in the local SEO game.

    List locally

    The first tip would be to enlist your website on Yahoo Local, Bing Places for Business and Google for Business. Search engines don’t list a website automatically so you’ll have to do it. While doing so, ensure that your contact information like business name, physical and web address, email and contact number are accurate and updated. This will also put your business up on Google Maps, directing your prospects straight to you.

    Local in focus

    Another way to engage your customers would be to create content which informs them about their locality and its best attributes. For e.g., Restaurateurs can create a content around local produces, similarly, salons can share the pictures of their clients and so on and so forth.

    Inclusion of structured data markup

    Do not miss out on providing any information to Google about your business. To make it happen, try incorporating schema or structured data markup on your website’s pages. With this, you will be able to define your business type, hours and add other such valuable information beneficial for the local SEO.

    A few other tricks:

    • On-page optimization using top ranking keywords along with the town, city, region, neighborhood, etc., in the title tags, alt tags, and meta descriptions.
    • Promotion on social media via visual medium.
    • Get your business up on local directories specific to your domain viz., Groupon, 99 acres, etc.
    • Ask for reviews from your past clients especially from local ones.
    • Create dedicated local landing pages for each location that you are operating from.

    According to a report by popular magazine Forbes,  82% of customers Research Online before they Purchase Offline. This fact is another proof which shows that implementing hyper-local marketing will bring in huge benefits and impact businesses directly. If you don’t know how to do it or zero-in on your target audiences considering the vast population of India, you are advised to hire a local search marketing company in India now.

  • Content Marketing

    Here’s How You Can Increase Engagement Through Your Email Marketing Activity

    Here’s How You Can Increase Engagement Using Email Marketing - AdHut Media

    Engaging your target audiences with the email marketing service is a difficult job. In this blog, we give the most effective tips to create an impact-full first impression and tempt a prospect to read your mail.

    • A catchy and engaging subject line to draw readers’ attention

    Adding visual elements like symbols, emoji, etc., is the latest catch with which several marketers have seen elevated responses. A report by Experian revealed 56% increase in unique open rates of brands that used emoji as part of their subject line. Now you need to be smart and not fill the subject lines with smileys.

    The right way to write a subject line! - AdHut Media

    Image credits: Emailmanager

     

    • The shorter, the better

    In your pursuit to make the subject line enticing, make sure that you don’t go too far. You need to understand that conciseness of the subject line is equally important as making it eye-catchy. Nearly two-thirds of the mails are read on mobile devices and subject lines appear truncated if they are too lengthy. An average mobile screen can only fit 4-7 words at the max. Which one would you click? - AdHut Media

    Image credits: Kissmetrics Blog

     

    • Use numbers

    Audiences love facts and numbers. It creates urgency thereby, triggering more clicks. Use them smartly to highlight offers and compel the subscribers.

    Are you intrigued?

    Image credits: DigitalMarketer

     

    • Use capitalisation wisely

    Capital letters in a subject line need to be used sparingly to grab the eyeballs. If you will put it all in capital letters, it will land directly in the spam folder. Also, do not repeat your subject lines.

    Don't use the subject line written entirly in Capital Letters

    Image credits: Act-on

     

    • Refrain from using words that trigger spam filters

    Email programs automatically check for specific keywords like ‘free gift’, ‘guaranteed’, ‘unlimited’, etc., and consider these as spam. So refrain from using the aforementioned words in your promotional emails as it trigger spam filters.

     

    • Personalise

    Marketing mails with a personalised subject line always outperform the others. “Betaout” conducted a study in which they sent over 1000 mails in which half of them were personalised and half weren’t. The former ones had 24% higher open rate over the latter.

    Personlised the subject line of your mail to lure the target readersImage credits: Neil Patel’s Blog-page

     

    Lastly, make sure that your emails are landing in the right inbox and your contact list is always up-to-date.

    Email marketing is all about engagement and it can only happen if your content is clickalicious. Considering the short attention span you have, you need to be absolutely hands-on with the content. In case you are not savvy with it or don’t have much time to invest, you are advised to hire a content marketing agency to target customers for you with an effective email marketing campaign.

     

    Need our assistance? We are happy to help. Just drop a mail at info@adhutmedia.com.

     

    Featured Image Source: http://bit.ly/2mjJIpR

  • Content Marketing

    All About Influencer Marketing – A New Effective Marketing Technique

    All about Influencer Marketing by AdHut Media- a leading content Marketing Agency in India

    The potential of marketing to audiences through influencers is tapped by business of all shapes and sizes these days. According to a report at Mediakix.com marketers’ interest in influencer marketing has risen 90 times from the year 2013 to present.  This form of marketing is used for three purposes mainly:

    • Establishing credibility of the brand,
    • Creating social conversations for the brand, and
    • Driving online or offline sales

    Influencer Marketing – A definition

    An activity in which key leaders having influence over potential buyers are used to drive and market a brand’s message is known as Influencer Marketing. The brands hire/pay influencers to get the word out for them through their personal social channels, by creating content or spreading the content created by the brand on their blog.

    Why include it in your marketing strategy?

    Here are a few stats that show why influencer marketing should be an integral part of a company’s marketing strategy.

    • Influencer marketing content brings 11 time higher ROI in comparison to traditional methods of digital marketing
    • Purchase intent of Twitter users increase by 5.2 times when they see promotional content from influencers
    • 40% people said that they have purchased a product online after seeing an influencersharing an update of using the product on Instagram, YouTube, Twitter or Vine

    Interested in running influencer marketing campaigns, get in touch!

    Key components of a successful Influencer Marketing campaign

    1. Identifying key influencers with maximum reach on social media to potential customers and ranking them
    2. Increasing awareness about the brand within the community of the influencers through a campaign
    3. Creating a secondary marketing campaign to help the influencers drive and increase awareness of the brand amongst targeted audience
    4. Tracking key metrics that measure awareness, reach and sales

    By identifying the right influencers, you will reach half way already. But finding the relevant ones gets tough not because of the vastness of the community but the criteria. A perfect influencer is one who has:

    • Huge market reach
    • Vested interest in promoting a specific perspective
    • Multiple opportunities to influence buying decisions of the targeted audience
    • Expertise in the subject matter
    • Great past conversion records for other brands in the domain

    You can go ahead with a generic list of influencers which may or may not be fruitful. Also you can go for a paid social media tool to find the right influencers which is not an economical way. And if you’re unable to do influence marketing yourself in an optimized way then an effective and ultimate option is to hire a good reputed content marketing agency having a well-connected network of great influencers in India and abroad.

     

    Image Courtesy: ilovefashionretail.com

  • Facebook Marketing

    Top Possible Reasons Behind Your Failed Facebook Ads

    An image by AdHut Media - a leading digital marketing agency in Delhi to depict Failed Facebook Ads and their possible reasons!

    Search + Social = Awesome combination!

    While search has the power to ‘pull’ the audiences, social media ads can ‘push’ and put your message across to your TG (Target Group). And those who follow an integrated approach combining both the tactics, they are bound to be more visible to their consumers. However, it is easier said than done. Why is it so? Let us check it out.

    There’s a right procedure of ensuring that the Facebook ads work

    Marketers are quickly getting into advertising on Facebook and the numbers speak for themselves that rose from 3 million in March 2016 to 4 million in September 2016.  But not everybody knows the correct process to reap maximum benefits from their Facebook ads. Yes, it is effective but only when done right. Following are the practices that one needs to follow to run a successful social media advertising campaign.

    1. Choosing the objective
    2. Selecting the target audience
    3. Deciding a budget
    4. Picking a format of advertisement i.e., photos or videos

    I did follow it. But still, I don’t see the results. Where did I get wrong?

    We explain you the top reasons behind your failed Facebook ads.

    #1 Targeting the wrong set of people

    Defining the target audience with optimum clarity is absolutely integral to the success of a social media advert. Be more specific to get more conversions. Create a profile of an ideal customer which includes their age, gender, marital status, income, interests, values & pain points. This will help you craft an advertisement with which they can relate to.

    #2 Poor choice of content and image

    A weak headline and an uninteresting image kill an advertisement. To combat these, opt for a copy that provides the solution to the TG’s problems and pick a high-resolution image which shows your product and how happy a person is after using it. Try playing with festivities and such other themes depending on the time of the year.

    #3 No CTA (Call-to-action)

    The majority of the Facebook ads fail because they don’t have a proper CTA. They get the click but they fail to convert because their purpose is not defined. Be precise and to-the-point. Mention clearly whether you want them to sign up to your newsletter, download a PDF or an e-book or purchase your product.

    #4 Not responding

    Not responding because it is a negative feedback is not the ideal way to go about when advertising on social media. This is the impatient generation. You neglect them; they wouldn’t even bother to think twice and will simply make a move to your competitor. So respond. This is basic brand-building principle. This is how you will grow and build a relationship with the community. This is how you will achieve success with your advertising campaigns.

    And these are not just it. There’s one more thing that you did not do otherwise the picture would have been different. You did not hire an expert. You could have saved yourself the time and money by simply hiring a B2B SMO Agency as this is what they are best at.

    We wish you all the best for your next campaign and hope that you do not repeat your mistakes. Feel free to comment and ask questions. Our experts will be more than happy to help you.

  • SEO

    Google Home App and its impact in your Google Analytics Report

    Google-Home-app-header smaller

    An intro to Google Home App

    The Google Home app is an updated app from Google which allows you to set up, manage and control your Chromecast, Chromecast Audio and other Google Home devices. Previously, it is popular as Google cast app. You may find more information about this app on their Google Play Store page.

    Discovery of unusual traffic by Google Home App

    It is one of the main sources for huge amount of search traffic through mobile searches. Most of digital marketers may not aware about the fact that all the search traffics generated via Google Home App are enlisted under direct traffic section of the Google Analytics Report, not to be considered as an organic traffic anymore.

    It is found that Google Analytics is including clicks from the Google Home app as direct traffic. This traffic evaluation was well acknowledged in front of people’s eye by an SEO expert Max Prin on Twitter. His tweet along with a screenshot of his Google search and Google Analytics report on January 11 2017 attracted a lot of attention from many of the Digital Marketing Professionals across the world.

    Max Prin on Twitter

    Google Home App and your queries

    The very first question arises here how does the Google Home App work and how does it handles your queries? As we can’t describe each and every working process of a Google Home App here but we can outline the working criteria.

    There are two ways of finding an answer using Google Home App- one is by asking any question to a Google Home device directly or putting a key-phrase or query using Google App search bar. In both cases, you get a direct and most relevant answer. Usually all the answers or results come from the contained information of Google indexed webpages.

    One can find the history of his/her recent queries along with the link of the source website of received direct answers with the help of discovery tab available in the Google Home companion app on iOS and the Android operating system. Just tap on “Visit Website” button to go to the original source link.

    Organic Traffic & Direct Traffic at a glance

    In a simpler way, an organic traffic for a website is the traffic which is generated through the Search Engine Result Page by searching any particular keyword phrase whereas a direct traffic includes the traffic from those visitors who know your website already and visiting your website directly by typing your URL in the browser’s address bar. Although both the traffics are good for any website, it is preferred to increase organic traffic to increase the popularity of any website and to grab more leads for your business through online channels.

    A visible conflict

    Generally, website traffic gained from the above mentioned “Visit Website” button should be reflected as organic traffic because the website link was originally become visible to the user using a Google search option. But Google Analytics consider it as a direct traffic as shown in the above mentioned shared screenshot by Max Prin on Twitter.

     

    Whether you’re an experienced SEO professional at a Search Marketing Company in India or a website owner, if you are noticing such uncommon rise in the direct traffic, it is quite possible that your website got more attention from those people who are using the Google Home app to find your website content.

    However, since there is no any such related official announcement has come from Google, the exact reason behind such reflection in the Google analytics report is still unknown.

     

    Featured Image Courtsey: droidapp.nl

  • Digital Marketing

    Digital Marketing Activities to watch in 2017

    Suggested Digital Marketing Activities for 2017 by AdHutMedia - a leading digital marketing agency in Delhi NCR

    The benefits of Digital marketing over traditional methods are numerous.

    survey from Search Engine Journal on Twitter found that 71 percent of marketers say they are going to spend more on digital marketing activities in 2017.

    Here’s a look at what many marketers will be focused on with that increased spending in 2017:

    • Content Marketing:

    Content continues to be king, and marketers will put more resources into creating content that gets results in 2017.

    Marketers need to push strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. So, hiring writers to create high-quality content will be on top priority. And to give content a golden cape, marketers will also need to hire designers to create high-quality graphics to accompany the content since visuals help the content get noticed and engage readers.

    Also, the content usage and promotion will not limit to blog posts only. So, leave no stone unturned and add your desired content everywhere.

    Read also- Visual content build brand signals

    • Social Media Marketing:

    Social media has evolved from being a chit- chat channel to a platform connecting business with their prospects. And will continue to be a major player for marketing in 2017 too.

    Be it a Live Video,360-degree photos and videos, virtual reality shows or messenger bots, social media platforms have all the tactics in the bag. And marketers will surely dance this chance.

    Brands will need to invest more in creating social media marketing strategies, including hiring consultants, subscribing for management tools, and creating videos and graphics that get more engagement.

    Read also- SMO for Your Business

    • Search Engine Optimization:

    SEO was and will always be the first choice for brands no matter how much Google algorithm updates make the process difficult.

    Marketers who want to speed up the SEO process can do so by investing more resources in it. Having more people working on Search Engine Optimization can ensure that more of your checklist is covered.

    Read also- Important SEO Tasks

    • Paid Marketing:

    More advertising options are available than ever before, and brands will be spending more on them, as well as on paid search.

    While many SEO efforts focus on improving organic search results, companies can also use paid advertising to push their links in front of users. Paid ads can come in the form of text, banners, and even on social media platforms.

    Use the right tools, the right resources, and the right professionals to get more out of all your marketing activities this year. You’ll get the exposure, the traffic, and the sales you need.

    Read also- Twitter for Your Business Promotion

    • Video Marketing:

    Video will do big in 2017. Not only will the video ads, but, live video will dominate as well. Consider Snapchat, Instagram or Facebook for live streaming videos to market your brand as real-time videos attract and can relate more users than a simple promotional video.

    Twitter (via Periscope), Facebook, YouTube, Instagram and Snapchat have all released live video offerings. Don’t wait, it’s already the second month of the year and your TGs are waiting your brand to make use of it.

    Content reference: Business2Community

  • SEO

    An Intro to UTM Parameters – the latest online marketing tracking mechanism

    Using UTM Parameters is now the need of the hour - AdHut Media

    UTMs (Urchin Tracking Modules) are the most advanced parameters to track the most successful of your online marketing campaigns. These are the text snippets that are followed after a URL (shown in the image below) and stick to it even after a visitor switched to different medium and networks.An image to show the custom URL of a blog post of AdHut Media - a Delhi NCR based top Digital Marketing Agency in India

    How are these helpful?

    By tagging your URLs with UTM parameters, you can gain insights like never before on how the visitors are interacting with your website.

    What does it mean?

    It means that if a visitor picks up your link, tagged with a UTM parameter, from Twitter to share on his/her Facebook account, it would continue to be counted as a Twitter share.

    How to implement?

    There’s free Google UTM builder that can help you with the implementation of the parameters.

    However

    In a research conducted by 33across, it was found that 82% online sharing is done by simply copying and pasting URLs. This results in sticking around of UTMs thereby, giving misleading data for cross-platform sharing on social media. The solution to it is to clean the URLs by stripping all the tagged UTM codes after the content has been shared.

    The problem is still not solved because if the URL is shared on emails, WhatsApp messages or Facebook Messenger, it will appear as direct traffic in the report. It again becomes misleading and joins the list of ‘dark social traffic’.

    Now this is something for which you would need a professional by your side. Also, it gets difficult to manage all the UTM links. In such a scenario, getting in touch with a professional digital marketing agency seems to be the right way. The professionals will execute UTM parameters effectively so that you get the most out of it. Furthermore, you can save yourself the hassle and focus only on your business.

    India is brimming up with such expert agencies. There are several search marketing companies in India that can hand-hold you and see you through the finish line. Pick the one with a successful track record and you shall be on your way to the online marketing pinnacle.

  • Web Development

    Now Accelerated Mobile Pages (AMP) are visible in Organic Search Results

    Need of AMP Content is essential now - AdHutMedia

    Google is relentless. It keeps on introducing new methods to up the ante of Search Engine Optimization tactics every now and then. One such update from the giant is visibility of Accelerated Mobile Pages or better known as AMP in organic search results.

    In its pursuit to make the web faster, Google has come up with AMP. The company was so dedicated to make it happen that it even included a ‘Top Stories’ carousel having only pages developed on AMP.

    Shedding some light on AMP

    AMP or Accelerated Mobile Pages is an open source initiative of Google which allows publishers to create content optimized for mobile only once and load it immediately everywhere.  In simpler terms, it is just meant for improving mobile experience. AMP strips down the web pages to just the important parts, thereby facilitating faster loading. With AMP, websites won’t lose the traffic.

    Until now, AMP pages weren’t included in organic search results. With it being a reality, now there’s a lot to look forward to for publishers. A few facts about the technology are mentioned below.

    • Default displaying of a page’s AMP version, if any, when people are searching on their mobiles. This implies more traffic.
    • The average load time of an AMP page is less than a second in comparison to a page coded in HTML which requires 19 seconds on 3G connections. The regular pages also consume 10 times more data than AMP pages.

     

    Screenshot showing Accelerated Mobile Pages in Google Organic Search - AdHutMedia

     

    Publishers need to adopt this technology right away to increase their revenue. They can get in touch with a regular or a creative web designing service provider to get themselves an AMP page.

    Content Management Systems like WordPress are chalking out easier ways for publishers to use AMP content. If you own a website on that particular platform or want a solution for your website on any other platform, you can get in touch with a provider of website development solutions in India. The country has plenty of top-notch service providers who charge competitive rates. They also have a variety of packages and can also offer you creative web designing services should you want to present your AMP content in an enticing manner.